commercial
campaigns
Your Curated, All-Inclusive
Campaign Shoot
You’re a busy marketer on a mission to spread the word about the impactful work of your purpose-driven brand while also getting the most out of your marketing budget.
You have beautiful new products on the horizon and are ready to tell your company’s story through captivating visuals set against breathtaking backdrops.
But, a campaign photoshoot is just one of the many elements of your job and you know the planning that goes into a curated shoot can become all-encompassing.
Hiiii, this is where I jump in.
Think of me as your all-in-one producer, photographer and collaborator. I’ll seamlessly bring together each aspect of your Custom Campaign shoot so you can sigh a breath of relief and enjoy the process.
custom campaigns
how it works
Commercial campaigns are fully curated multi-day photoshoots focused on your brand. You’ve probably done some of these for your brand already, just without an all-in-one creative and production partner to bring everything together (hi, that’s me!).
These shoots can take place anywhere in the world and include every element of production from brainstorming the location and look and feel to coordinating the logistics of how it will all come together. Every piece of the shoot will complement the vision you have to bring your campaign to life and will be completely unique to your brand. At the end of our time together, you’ll have ad-worthy visuals to launch your campaign and get your audience excited about what’s to come.
what to expect
When we work together on your Commercial Campaign, get ready for…
An all-in-one production and photography partner that works closely with you and your team to curate how your product and shoot will come to life – from the location to the models and everything in between.
A seamless, fully produced shoot experience that leaves you with elevated imagery that aligns with your campaign vision.
Beautiful on-brand photos that tell the visual story of your product and can be leveraged across your paid and organic marketing elements.
A hands-on collaborator and creative problem solver who manages all the nitty gritty logistics to bring your entire shoot together so you can focus on your bottom line and on getting your community excited about your new products.
what’s included in a shoot
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a custom photo brief that outlines your most important brand info, including model and styling preferences, product details and a shot list. this is shared between you, your team and my team for you to add any and all creative or styling notes before our shoot.
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a partner who can take on the role of creative director if you need it, and work as a sounding board to help lock in the visual storytelling for your shoot.
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area scouts to find beautiful scenes that will enhance your products and align with your brand vision. we’ll also handle booking accommodations such as an airbnb, hotel or motorhome as a “homebase” for the shoot.
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all communication with city, state park, or county officials to obtain appropriate permits and necessary insurance.
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crew scouting and vetting, which includes but is not limited to a location scout videographer, wardrobe stylist, prop stylist / master, makeup artist, hair stylist, production assistants, digitech, photo assist, retoucher, any any other staff you may need.
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virtual or in person casting for all models, including communication with agencies and scheduling and attending fittings.
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a campaign shoot travel agent who will book all necessary travel to and from the shoot, and everything in between, including airfare, car services and hotel.
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food and beverages for all crew during the shoot.
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a run of show for the entirety of the shoot, including time blocks for each shot to ensure efficiency and clear communication across all team members
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photo visuals that feature your product against backdrops that align with your campaign vision.
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imagery of your product brought to life.
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photo edits to ensure all imagery aligns with your shoot vision and current branding.
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all financial tasks from paying crew, managing expenses and keeping you up-to-date to ensure the shoot is within budget.
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need snow in the summer? A beach in January? Want to take a helicopter to the top of a mountain and have a dog that tags along for some photos? We’ll make it happen.
CASE STUDY #1 :
SPYDER ACTIVEWEAR
CASE STUDY #2 :
FORSAKE CO
Client love…
“Just wrapped up a Custom Content shoot with Kate Milford, and I've got to say – she made a beast of a project feel like a breeze! Kate not only nailed the shots but also took care of all the behind-the-scenes magic, leaving me with no stress.
From content brainstorming to image delivery, Kate's positive attitude and problem solving abilities were on point. She's not just a stellar photographer but an ace producer too. The whole process was a smooth ride, thanks to her organized approach. She not only captured imagery that tells our story, but took charge of everything that goes into planning – scouting locations, coordinating models, booking a stylist, creating a massive shot list (75+ products), timelines, just to name a few. It felt like having a creative partner who handles it all.
The value she brings is off the charts, and the time she saved me is priceless. If you want a stress-free, top-notch experience with someone who's a creative powerhouse and a logistical wizard, Kate's your go-to. Already counting down to the next shoot with this absolute gem!”
- Kaitlin Carretero, Baretraps
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Think of me as your shoot’s all-in-one producer, photographer and collaborator. I offer end-to-end production and photography services including (but not limited to!) shot list curation, creative direction, crew, model and location scouting, permitting, budget management, and, of course, photography.
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This is completely flexible. I can handle full-service production or jump in for support with specific needs like crew booking, photography, or location scouting.
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I’ve spent years curating photoshoots and shooting imagery all over the world. I’m familiar with how to plan a shoot in many different settings - from the harbors of Maine to the deserts of Arizona, the shores of California and the oceans of Hawaii - and managing permitting and location logistics in a wide range of places.
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I often serve as a creative partner, collaborating closely with your in-house or art directors to bring the vision to life, but can also jump in as creative director. Usually, I support visual storytelling and help shape the execution, but I am respectful of creative leadership roles and work within those boundaries.
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Yes! I’ll develop a detailed shot list based on your brief and creative direction.
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That’s great! I’m happy to jump in to support your existing plan or suggest trusted crew and locations if you need more recommendations.
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Yes! I can manage crew payments, track expenses, and ensure we stay within your outlined budget.
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I either retouch in-house or work with trusted retouchers depending on the volume and style needed.
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While it’s always best to have time and a fully finalized vision to work with for a shoot, I can make things happen within short timelines and with evolving creative elements.
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The length depends on your business needs and timing. Shoot days are generally 10 hours and the number of days are determined by the scope and how many products need to be shot. In general, shoots tend to be between one and three days.
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That’s completely up to you! You and your team are welcome to join or you can simply ship your product to me and I’ll handle the rest.
frequently asked questions
Book Your commercial Campaign
Everything in a Commercial Campaign is curated to your brand – from the shoot dates to the models and even the location.
If you’re looking for a hands-on collaborator to take production off your plate and leave you with a beautiful visual story for your campaign, let’s chat! I can’t wait to connect with you.
